Facebook understands the value of quality content, especially for businesses. In fact, Facebook has officially stated that ‘our goal is to ensure that (content creators) have the tools and support that you need to earn money and thrive.’
Over the last few years, Facebook has done all it can to become the central marketplace for creators. And 2021 will be no different, with new and creative ways to monetise your original content.
So how can you earn money from your Facebook business page? Read on to discover new Facebook updates in 2021 to monetise your content.
Earn from short-form videos and Stories
Since March 2021, creators have been given the opportunity to earn revenue from short-form videos. Previously, pre, mid, post-roll and image ads could only be added to videos three minutes or longer. Now, they can be added to videos as short as one minute. Ads will autoplay 30 seconds into 1-minute videos and 45 seconds into 3-minute videos.
Businesses can now also monetise their Stories. In April 2021, Facebook will begin beta-testing ads within Stories that resemble stickers. The intention is to give creators and advertisers a more ‘natural’ way to promote their products or services. Eventually, Facebook plans on applying this technology to all short-form videos within the platform.
Read: B2B social media strategies for 2021
Changes to video eligibility
The recent changes to Facebook video have brought on a broader, more loose scope of eligibility.
Beforehand, only pages that met with the following criteria could qualify for in-stream ads:
- Had at least 10,000 followers
- Generated a minimum of 30,000 one minute views on videos at least three minutes long over 60 days
- Founded by people 18 years old or over
- Live in an in-stream eligible country.
Now, pages only need to have a total of 600,000 minutes of video viewed over 60 days – whether that be from on-demand, live or saved live videos. Pages must also have five or more active video uploads or saved live videos.
Expanding paid online events to more countries
Where many businesses faced uncertainty during the COVID-19 pandemic, Facebook saw an opportunity.
In August 2020, Facebook launched a paid online feature to accommodate all the in-person events that were forced to turn virtual. Fortunately for Facebook, the new feature was a huge success. And why wouldn’t it be? Now content creators could earn revenue through online cooking classes, live podcast recordings, tutorials and more.
Originally the event tool was only available in 20 countries, Australia included. But now will be expanding to:
- Hong Kong
- New Zealand
- South Africa
- the Philippines
- the United Arab Emirates
About Focus SME
Based in Sydney, Australia, Focus SME works with businesses to amplify their social media presence and increase leads through Facebook Advertising’s power. We specialise in B2B and service-based companies, assisting them to get the most out of their social media through clever B2B strategies and creative campaign executions.