Creating effective content for your social media marketing is a key challenge for any small to medium business. Whether you are crafting a post for your social media page or developing an advertisement, the words and phrases that you use need to provoke interest and compel the reader to take action.

In this great infographic, Uberflip dives into the emotional and psychological side of words and shares the ones that are most persuasive and effective at getting people to take action.

It is interesting to note that things have not really changed since the 60’s. We still love an element of exclusivity, scarcity, power, and to feel secure which is why its worth keeping this in mind when preparing content for your social media marketing.

Words and Phrases That (Almost Always) Convert - Infographic


If you’d like help with preparing effective content for your social media marketing then please get in touch.