Social Media Examiner recently published a 46-page report with some interesting insights into how marketers use social media for business. We’ve summarised the key takeouts from the report.
Australians aren’t just using Facebook to make friends. We now use Facebook to find events near us, businesses who can help us, second-hand products we need or new products we want. Here are our recommendations for building your business brand on Facebook.
Whether you are crafting a post for your social media page or developing an advertisement, the words and phrases that you use need to provoke interest and compel the reader to take action. This infographic provides a summary of the words most effective at converting.
One of the most common mistakes small to medium businesses (SME’s) make is failing to set specific social media goals. Taking the time to identify a clear goal will help improve results. We discuss five of the most common social media goals for businesses.
Social media is one of the best ways to reach your target audience online, yet many companies find it hard to build a social media strategy and often proceed without a plan. With a little bit of preparation you can greatly increase your chances of success.