Blog - Focus SME

2022 social media marketing trends

Content, Digital marketing, Facebook, Instagram, LinkedIn, Social media, Trends

Like anything, social media marketing changes with time. With 2022 now upon us, it pays to be ahead of the trends.

Content pillars: What are they and why are they important for social media

Content, Digital marketing, Social media

Content pillars are essential in focusing your social media output to better target your audience. Read our blog to discover more about content pillars.

Social media algorithms – how do they work?

Facebook, Instagram, LinkedIn, Social media, Strategy

Say the word ‘algorithm’ and you’ll feel yourself squirm. There’s something intimidating about the word. If you’re unsure of what a social media algorithm does or how it works, read on.

How to build a solid social media strategy for your business

Social media, Social media advertising, Strategy

Without an effective strategy in place, you’re throwing mud at a wall to see what sticks. Discover the foundations of a solid social media strategy here.

Facebook Business Page updates – the new Facebook page experience

Facebook, Social media, Social media profile

Facebook has revamped the Business Page layout. Discover everything you need to know about Facebook Business Page updates – the new Facebook page experience.

LinkedIn SSI score – the ultimate guide

Digital marketing, LinkedIn, Social media

How can the LinkedIn SSI score help grow your business? Read on to discover everything you need to know about the LinkedIn SSI score.

What you need to know about Instagram Reels in 2021

Content, Instagram, Social media, Strategy

Many users aren’t leveraging the full potential of Reels. Read on to learn what you need to know about Instagram Reels in 2021.

Does my website need a chatbot?

Chatbot, Digital marketing, Social media, Social media management

So does your website need a chatbot? Read on to learn everything you need to know about marketing chatbots to help you determine whether you need one.