focus blog
Coronavirus and social media: Why it’s important to keep active on social media
Social distancing may be a requirement, but keeping away from social media isn’t. With many of us in quarantine or self-isolation, social media has become more important than ever to help keep people connected.
5 Instagram features you should be using
Instagram has already proven itself to be an effective marketing tool. But with updates happening almost weekly, it can be hard to keep up, and your company might be missing out. This blog explores five new features on Instagram that you should be using to grow your business.
Social media metrics that matter
Do you feel like every month, come reporting time you’re drowning in reporting metrics and numbers that you just don’t understand? You’re not alone! In this article, we give you better idea of what social media metrics you need to measure.
Has hiding likes changed Instagram?
Noticed anything different on Instagram lately? Nope, it’s not your friend’s baby’s latest haircut. It’s ‘likes’. Instagram no longer shows the number of ‘likes’ on a post. So how has hiding likes changed Instagram? We explore in this article…
Does my business need to be on LinkedIn?
LinkedIn has become an important channel to build your brand and grow your business. In this blog, we’ll explore the benefits of LinkedIn for your business brand.
5 ways to improve your organic marketing
So, what is organic marketing? What is the difference between paid and organic marketing and more importantly what do you need to do to improve your organic ranking and reach? Everything you need to know is in this blog.
How marketers use social media for business growth
Social Media Examiner recently published a 46-page report with some interesting insights into how marketers use social media for business. We’ve summarised the key takeouts from the report.
How to build your brand using Facebook
Australians aren’t just using Facebook to make friends. We now use Facebook to find events near us, businesses who can help us, second-hand products we need or new products we want. Here are our recommendations for building your business brand on Facebook.
How to improve your social media marketing – words that convert
Whether you are crafting a post for your social media page or developing an advertisement, the words and phrases that you use need to provoke interest and compel the reader to take action. This infographic provides a summary of the words most effective at converting.
Why you should set social media goals for your business
One of the most common mistakes small to medium businesses (SME’s) make is failing to set specific social media goals. Taking the time to identify a clear goal will help improve results. We discuss five of the most common social media goals for businesses.
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