focus blog
Social media metrics that matter
Do you feel like every month, come reporting time you’re drowning in reporting metrics and numbers that you just don’t understand? You’re not alone! In this article, we give you better idea of what social media metrics you need to measure.
Does my business need to be on LinkedIn?
LinkedIn has become an important channel to build your brand and grow your business. In this blog, we’ll explore the benefits of LinkedIn for your business brand.
5 ways to improve your organic marketing
So, what is organic marketing? What is the difference between paid and organic marketing and more importantly what do you need to do to improve your organic ranking and reach? Everything you need to know is in this blog.
How marketers use social media for business growth
Social Media Examiner recently published a 46-page report with some interesting insights into how marketers use social media for business. We’ve summarised the key takeouts from the report.
How to build your brand using Facebook
Australians aren’t just using Facebook to make friends. We now use Facebook to find events near us, businesses who can help us, second-hand products we need or new products we want. Here are our recommendations for building your business brand on Facebook.
How to improve your social media marketing – words that convert
Whether you are crafting a post for your social media page or developing an advertisement, the words and phrases that you use need to provoke interest and compel the reader to take action. This infographic provides a summary of the words most effective at converting.
Why you should set social media goals for your business
One of the most common mistakes small to medium businesses (SME’s) make is failing to set specific social media goals. Taking the time to identify a clear goal will help improve results. We discuss five of the most common social media goals for businesses.
6 social media strategy tips for small businesses
Social media is one of the best ways to reach your target audience online, yet many companies find it hard to build a social media strategy and often proceed without a plan. With a little bit of preparation you can greatly increase your chances of success.
5 reasons why SME’s should be on social media
For small to medium businesses (SME’s) with low budgets, social media has become a great way to build brand awareness and develop meaningful relationships with customers. Here are five key reasons why SME’s should be active on social media.
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